Direct Marketing is totally accountable, unlike a lot of other media related campaigns. A direct marketing campaign can calculate a break-even point - the number of sales you need to make to cover the cost of the marketing. In addition, you can work out the cost per response and the actual return on investment.
This simple analysis will enable you to tweak your campaigns in order to improve your results. You can also identify those that are most responsive and target them again in future.
At Marketing Stop this is our under lining strategy. We want to find the solution to fit your marketing challenge.
